Welcoming Remarks by Marco Podini, Executive Chairman and CEO, Deda Group

Join us for an exclusive breakfast designed for C-level leaders to connect and converse in an intimate setting. This special event brings together client CEOs with Marco Podini, CEO of Deda Group, alongside executive team members from Share One and VisiFI. It’s a unique opportunity to engage in meaningful dialogue and strengthen partnerships over a relaxed and elegant morning meal.

While our CEO guests are attending their executive breakfast, all other attendees are invited to join us for a relaxed and welcoming start to the day. This casual breakfast is a great opportunity to connect with fellow credit union professionals, as well as team members from Share One and VisiFI — including account managers, sales representatives, and support staff. Enjoy coffee, conversation, and community as we kick off the morning together.

Presented by Marco Podini, Executive Chairman and CEO, Deda Group

Keynote presented by Lyn St. James, Racing Trailblazer

Presented by Marco Podini, Executive Chairman and CEO Deda Group; Marcello De Angelis, Chief Executive Officer Deda North America & Lorena Zivelonghi, CMO

In this cornerstone session, leaders from Deda come together to share a cohesive vision for the future. Learn how the strategic alignment of these organizations is delivering innovation.

Enjoy a refreshments break in the exhibitors area

Presented by Yamandù Correa, IT Operations Director, Deda Tech Italy and Gary Penolver, CTO, QuodOrbis UK

Gain insight into the latest developments and value propositions offered by Deda for the financial services area. In this first segment, leaders from Deda Tech and QuodOrbis will share updates on the dedicated offering and VPs for cloud and cybersecurity that can bring value and help CUs address some strategic needs and issues. Discover how innovation, integration, and execution are driving our shared success — and keeping us ahead of the pack.

Presenting DirectLink, Dedapulse Grand Prix Sponsor

Presented by Ben Nichols, Co-founder, COO, Directlink

In an industry where speed and personalization define winners, Directlink helps financial institutions accelerate their business by re-imagining both member service and digital banking. Our conversational AI solutions empower financial institutions to serve account holders faster, more accurately, and with the personal touch that keeps communities strong. In this session, Ben Nichols, Co-founder and COO of Directlink, will show how financial institutions are using AI to turn member service into growth engines by streamlining operations while preserving unique Credit Union and Bank identities.

Buffet Lunch in the exhibitors area. Enjoy visiting our sponsors’ kiosks for more insights 

Presented by Chandra Subramanian, CEO, Deda AI North America

Learn how Deda AI can support CUs innovate and gain competitivity with its integrated platforms for credit and wealth management.

Presented by Linda Carter, MembersOwn; Patricia Curtin, County Excellence; Bret Fisher, Achieve Credit Union

Moderated by Andy Janning 

This engaging fireside chat will bring together credit union leaders for a candid conversation on what it truly takes to transform both technology and culture—and the deeper “why” that drives it all.
The discussion will explore:
• What business problems or opportunities sparked their decision to change
• The cultural shifts required to bring your teams along
• How Share One/ VisiFI played a role in their transformation journey
• The key technology enablers that supported their growth and vision
This is more than a conversion story it’s about conviction, clarity, and the courage to lead through change.

Enjoy a refreshments break in the exhibitors area

Presented by Dawit Kebede, Senior Economist America’s Credit Union & Marilyn D. Barker, Head of Compliance America’s Credit Union

Moderated by Andy Janning

Hear the latest economic and regulatory factors impacting credit unions and how you can prepare

• Updated information on CFPB’s Open Banking rule addressing digital payments and related compliance expectations
• The need-to-know economic outlook, highlights, and trends that are shaping policies  

Presenting Corporate America Credit Union, Dedapulse Grand Prix Sponsor

Presented by Lisa Coffey, Chief Innovation Officer, Corporate America Credit Union

Bus Transportation to Evening Activity

Presented by SavvyMoney

Put on your boots and get ready for a night of down-home fun at the legendary Billy Bob’s! Join us for an evening of classic Texas hospitality featuring mouthwatering BBQ, toe-tapping line dancing, and plenty of opportunities to unwind and connect with fellow attendees. Whether you’re two-stepping like a pro or just there for the brisket, this is one night you won’t want to miss. Yeehaw!